Search who is searching you
And with more than 6 billion searches a day worldwide, how do you know where to start? There are so many excellent tools that help SEO marketers make sense of what people search for and why.
Here are 45 of my favorite tools that can help SEO noobs or anyone really discover what people are searching for and why. BuzzSumo is one of my favorite tools because of its Content Discovery solution.
It enables you to search by topics Trending Now. And you can filter by 1 hour, 3 hours, 6 hours, 12 hours, and 24 hours. Plus, you can filter by topics. The interface is also really to use, and I like being able to sort by date and number of social shares. To me, BuzzSumo is worth the cost for both content marketing and keyword research.
To help you find what people are searching for around a particular topic, just type in your keyword or phrase and watch the magic happen. SEMrush will pull phrase match keywords, related keywords, and organic search results. For instance, you may have a Featured Snippet, but the image attached is of a competitor. You may be ranking in the top 10, but Google only displays the first eight results. Sometimes, FAQs may bump your page down even further.
Google is also testing out how to view pages, e. And this is why this tool is so great — you can then go back to the drawing board and reprioritize fixes for your SEO cleaning. This information is extremely useful in creating campaigns and content strategies so my website can rank higher in SERPs. Furthermore, I can use Keyword Gap to identify which keywords top competitors rank highly but with little advertising competition.
I can leverage that by creating an ad campaign to gain more traffic on my end. One thing I love about the tool is it shows mobile and desktop keyword results. But, you can still use the tool for free when searching for ideas. Answer The Public is another favorite of mine and relatively new to the scene compared to other tools.
It uses searches from Google and Microsoft Bing and has a massive database that can predict what searchers are going to ask. The interface is what makes this tool one of my favorites. While it is a keyword research tool, it displays a beautiful visualization of data. I had a chance to speak with Casie Gillette , Senior Director of Digital Marketing at KoMarketing, about learning what type of content people search for and why. She said:. I also spend a ton of time with SEMrush and some question-based tools e.
I love the question-based tools because they scour places that people are talking about specific topics — it gives you real insights into a niche, and I always end up finding something new.
You simply enter a topic of your choice, and the tool returns hundreds of awesome keyword ideas based on what people are searching for. Facebook, in itself, is its search engine. In early , Facebook expanded Graph Search to improve keyword research. You can turn this off by choosing a trends location in two steps:. Ashley Ward , the corporate speaker for SEMrush, has an interesting way to use Twitter to find trends.
Too busy being dead to care? What if it was the passing of a loved one? Your mention in their obituary or death notice in the local press, replicated for the online edition, could place a big "I am here" notice over your head.
There are many people who share names, common and uncommon. Perhaps it won't matter. But it's worth taking care.
After all, this information might be the last piece in the puzzle for someone trying to track you down. It's worth considering that the announcement of births and marriages in the press can also alert people to your location. People are always looking for you, be it friends, family, even fans.
On the other hand, it might be debt collectors, potential employers, or even criminals. There is no way to know who searched for you, so the smart option is to manage all interest in you.
Five options are open to people trying to find you:. Meanwhile, it's a good idea to take advantage of your own website should you own one to direct contact attempts.
Don't have your own site? Try one of these website builders. Want to track a person down? There are several powerful online search tools to help you find someone online. Who Is Searching for Me Online? Share Share Tweet Email. Christian Cawley Articles Published. Subscribe to our newsletter Join our newsletter for tech tips, reviews, free ebooks, and exclusive deals! For example, Google Analytics will provide:. This information can give you some insight into the type of people who are searching for you online.
But Google Alerts and your site can provide even more insights as well. Which approach you take depends on what kind of information about those people you want to know.
Ryan has been writing how-to and other technology-based articles online since Read Ryan's Full Bio. We hate spam too, unsubscribe at any time. Table of Contents. Subscribe on YouTube! Usually, you will need to provide a list of past addresses, a scan of your government-issued ID, and sometimes a removal request letter.
Every few months after opting out, you will also want to check the sites for compliance, because some of them will re-add you automatically if they find a variation on your personal information. Here is a list of more than people-search sites affecting US citizens and the opt-out pages for each of them. In turn, that pushes down unwanted or misleading materials to search pages where people are less likely to find them. Here are a handful of initial suggestions to get you started:.
Admittedly, protecting your online reputation can be a lot of work, and doing it right requires you to learn a fair bit about online publication and web development. ReputationDefender was formed specifically to simplify the process. To learn more about how ReputationDefender can help you control your online presence, check out:. All ReputationDefender consultations are free, confidential, and without obligation.
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