How much facebook ads cost

If you want to target someone in a mile radius of a particular address or zip code, you can do that. If you want to reach parents with children years old who love ice cream, you can do that too. And we haven't even touched lookalike and custom audiences. Facebook offers two types of budgeting to accommodate different advertising strategies. Are you wasting any of your Facebook ads budget? With testing, remarketing , and reporting capabilities, you have the tools to make the most of every dollar you spend.

For context, here are the average CPCs for each of the four major social media advertising platforms in Keep in mind that these are averages across all industries! We saw similar trends in across client accounts. Just like Instagram ads costs , Facebook ad costs are influenced by a number of variables.

Facebook campaign objectives are a prominent factor in pricing since they relate to the value of the desired goal and where in the funnel your users are. For example, Brand awareness or Engagement campaigns will cost less than lower-funnel campaigns like Conversions that drive purchases. Facebook ads targeting larger and broader audiences will generally cost less than for smaller audiences. In most cases, more valuable ad goals, like a store visit or product purchase, lead to higher ad costs.

A product catalog sale, for example, generates immediate revenue for your company. When you reach and connect with users in the early stages of the buying funnel, you can grow their interest in your brand and move them further down the sales funnel, resulting in a purchase. Even though this action occurs later, it offers your business real and tangible value. It can also decrease your Facebook advertising costs, as most companies pay less for awareness- and consideration-related goals than for conversion-related goals.

The only difference is the turnaround time for a conversion. With a conversation-related goal, you connect immediately with a user looking to buy. In comparison, users in the awareness and consideration stage need a little more time before converting. Ad placement also shapes the cost of Facebook ads. With Facebook, your ads can appear in six spots:. When it comes to social media advertising, Facebook offers a competitive advantage with its ownership of Instagram.

Via Facebook, you can create Facebook and Instagram ads with ease, which saves your team time. Instagram maintains the highest CPC when it comes to Facebook advertising costs. It offers a versatile platform for advertising your business. Your ads can appear not only on Facebook, but also Facebook Messenger, a popular messaging app for the social media network. The Audience Network , which allows your ads to appear on websites and mobile apps, maintains an even lower CPC than Facebook and Instagram.

While you can modify where your Facebook ad appears, Facebook recommends Automatic Placements. If you want to reduce your Facebook advertising costs, however, you can turn off this feature. When you turn Automatic Placements off, you enable your team to select where you want your ad to appear, whether on Facebook, Instagram, or the Audience Network.

The quality and relevance of your ads as rated by Facebook also affects how much Facebook advertising costs your business. If you create ads with a high relevance and engagement score , you will see lower ad costs. The company created two versions of the same ad: one with a relevance and engagement score of 2.

When it comes to your relevance and engagement score, your ads can receive a rating between 1 and Ten is the best possible score, while one is the worst possible score. Facebook assigns a relevance and engagement score based on positive and negative ad feedback. For the best results, monitor your relevance and engagement score on a routine basis. Reach and frequency shows you the exact budget you need to reach your intended audience.

Once your ads are set up, it will deliver your ads at the price you booked. Learn more about reach and frequency buying on the Advertiser Help Center. Build Brand Awareness.

Promote Your Local Business. Increase Online Sales. Promote Your App. Generate Leads. Monetize Your Content. Retarget Existing Customers. Small Business. Large Business. Media and Publisher. Business Partner. Platforms and Products. Audience Network. Free Tools. Facebook Business Suite. Video Ads. Ads Manager. Facebook IQ Marketing Insights. Creative Guidance. Business News. Case Studies. Creative Hub. Link Clicks — Facebook will deliver your ads to the people most likely to click on your ad.

Daily Unique Reach — Facebook will deliver your ads to your target audience members up to once per day. I personally like to use frequency capping for Facebook remarketing campaigns.

Brand Awareness — Facebook will serve your ads to people most likely to be interested in your offer. You can use this delivery optimization method to make a campaign visible to a large audience.

Conversions in the box are missed with max bid — Image source. The Pacing algorithm learns the optimal bid over time. Average bids. Plenty of useful information here — Image source. With the Maximum bid, you will maximize your profit. With Average bid, you will optimize delivery while sometimes paying more per conversion.

So how can you set the right bid to keep your Facebook ad costs low but at the same time, drive enough traffic to your website? The suggested bid is a sum that Facebook considers to be sufficient to achieve your anticipated result e. In the parentheses next to the suggested bid, you can see the bid range. Tip: As you check the Manual bidding method, Facebook is usually suggesting a really high bid. Make sure to change the sum in the box.

Start running a new campaign on automatic bidding. You need to put in some extra work and time to achieve better results. USP — the unique selling proposition — is what makes your product relevant to its users while also differentiating you from the competition.

But try to find a small differentiator that makes your product more memorable. There are thousands of companies selling socks in the world. However, through smart branding and great visuals, Happy Socks is able to differentiate its products from the rest. Check out these best Facebook ad examples for more inspiration. You probably know how your Facebook ad targeting should look like. Have you checked the Facebook Audience Insights tool to see which demographics are most interested in your product?

Facebook Audience Insights tool — Image source. Using Audience Insights, you can get aggregate and anonymous information such as:.