How many countries allow dtc advertising

Every other nation has concluded that its unwise and irresponsible to pitch potentially dangerous meds to people lacking the medical training to make smart decisions. Better to have patients discuss such things directly with their physicians. If the FDA caves to the latest pressure from drug companies, which seems likely, things will only get worse. Got a question? Email me at AskLaz latimes. And follow me on Twitter Davidlaz. David Lazarus is an award-winning business columnist for the Los Angeles Times.

His work runs in newspapers across the country and has resulted in a variety of laws protecting consumers. SpaceX crew launch marks space travelers in 60 years. Hot inflation report slams bond market, sends stocks lower. Connect with us! Email gupta22r mtholyoke. Medical Marketing in the United States, This is a BETA experience. You may opt-out by clicking here.

More From Forbes. Nov 10, , pm EST. Nov 10, , am EST. Nov 9, , pm EST. Nov 9, , am EST. Nov 8, , pm EST. Edit Story. The U. The average American sees nine DTC prescription drug ads each day, and studies show that patients are more likely to ask their doctor for a specific brand-name medication, and doctors are more likely to prescribe one, when they have been marketed directly with drug advertisements.

Senator King has been a leader in working to reduce prescription drug costs and hold pharmaceutical companies accountable for the content of their ads. Their primary goal is not to help the consumer, but to sell the product.

But drug advertising is not all about deception. It can offer helpful information if you know what to look for. Such engagement can definitely be a good thing. If you're curious about a drug, make sure to ask your doctor the right questions during your next visit see "Drug ad questions".

Even if the drug is something your doctor agrees you should try, always ask if there are alternatives or lower-cost generics available. Another benefit: your conversation may lead to a discussion about other, nondrug treatments for your condition that may be even better and cheaper.

When you see a prescription drug ad, think about the following questions and discuss them with your doctor:. What else can I do to help deal with my condition? For example, should I exercise or change my diet? As a service to our readers, Harvard Health Publishing provides access to our library of archived content.

Please note the date of last review or update on all articles. No content on this site, regardless of date, should ever be used as a substitute for direct medical advice from your doctor or other qualified clinician. Thanks for visiting. Don't miss your FREE gift.

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